OVERVIEW
CONCEPT
SNECLUB is a sneakers service platform that allows people to get information, buy, authenticate and let sneakers lovers communicate.
INTRODUCTION
SNECLUB is a service platform specially designed for people who love the culture of sneakers. Users can get more professional sneakers recommendation, immersive AR Try-on function, more secure and clear identification service, and learn the skills of matching outfits. Users can also chat with other sneaker fans in real time to get to know more sneaker fans and enrich their own sneaker cultural image.
DURATION
15 weeks,
Individual
SKILLS
UX Research, UX Design, Visual Design, Prototype,
UX Testing, Branding
MY ROLE
Founder
TOOLS
Sketch, Principle,
Invision,
After Effects, Illustrator,
Photoshop
CHALLENGE
Nowadays more and more people are crazy about sneakers, sneakers have become an integral part of fashion. Lots of companies are constantly releasing sneakers in a variety of colors and styles, which dazzles people. For most people It's almost impossible to buy sneakers at the original retail price. The online resale market is chaotic and full of fakes.
PROBLEM
Find a nice sneakers on the street/online but don't know the sneakers information.(Brand/Color/Where can buy)
1.
Some sneakers look great in pictures but don't really fit you style.
2.
Many reselling companies guarantee that their sneakers are 100% authentic, but they're not. Lots of people don't know how/where to identify sneakers after buying.
3.
People have a lot of cool sneakers but they have no idea about the matching outfits.
4.
SOLUTION
1.
Get information about sneakers through
AR scan recognition.
2.
Check the fitting effect through AR Try-on.
3.
Use AR scan/upload pictures of shoe details to verify whether the sneakers are authentic.
4.
Read other people's posts/blogs to learn matching outfits tips.
RESEARCH
BACKGROUND
Nowadays, the sneaker culture is going viral, and the original niche culture has successfully captured the youth of today. Many limited and popular edition are not available in offline stores at all, and people need to pay several times the price to buy them second-hand, so the resell market became mainstream.
WHO/WHY BUYS SNEAKERS
INTERVIEW
RESELL SHOPPING PROCESS
COMPETITORS ANALYSIS
PERSONA
USER JOURNEY & STORYBOARD
This storyboard is created by the persona of John Nicholson
INFORMATION ARCHITECTURE
SKETCH
WIREFRAMES
KEY FEATURES
AR Recognition: Find a nice sneakers on the online/street but don't know the sneakers information. Use AR scan to get information(Brand/Color/Where can buy) immediately.
1
2
AR Try-on: You can check fitting effect before place the order. Users no longer have to worry about don't know how the sneakers look like in the real life.
AR Authentication: Use AR Scan sneaker's details (or Take/Upload photos). Users can authentic their sneakers anytime, anywhere.
3
4
Discover---Matching Outfits: Users can follow some fashion bloggers/check the on trending outfits pictures from the hot page to learn some skills of matching outfits with their sneakers.
Discover---Blogs: Users can read these articles and pictures to learn more about sneakers cultural/outfits/fashion styles...
5
6
Discover---Group Chat: Users can join their favorite brand/ specific sneaker's group chat to communicate with those sneaker lovers. People can exchange their experience/story/outfits /new sneakers...
HIGH-FIDELITY WIREFRAMES
PROTOTYPE
USER TESTING
RESULT
QUOTE
John "AR cameras are definitely unique, very high tech. I've never seen this before, especially AR Authentication. It really makes it easy for users to authenticate their sneakers anytime, anywhere. "
Ben " Dude you definitely need to keep the discover feature! I think those features are totally designed for sneaker lovers like me. This feature is just like a big community, I can stay in it for a lifetime! That's why your APP can stands out from other similar Apps"
Eric & Paul " Compared to those existing sneaker Apps that only focus on buying and selling, this App focuses more on the thoughts and needs of sneaker lovers. If you launch this App I definitely will buy and use it. "