OVERVIEW
WHAT IS SNECLUB?
SNECLUB is a sneakers service platform that allows people to get information, buy, authenticate and let sneakers lovers communicate.
THE PROBLEM
1.Find a nice sneakers on the street/online but don't know the sneakers information.(Brand/Color/Where can buy)
2. Some sneakers look great in pictures but don't really fit you style.
3. Many reselling companies guarantee that their sneakers are 100% authentic, but they're not. Lots of people don't know how/where to identify sneakers after buying.
4. People have a lot of cool sneakers but they have no idea about the matching outfits.
THE SOLUTION
1.Get information about sneakers through AR scan recognition.
2. Check the fitting effect through AR Try-on.
3. Use AR scan/upload pictures of shoe details to verify whether the sneakers are authentic.
4. Read other people's posts/blogs to learn matching outfits tips.
MY ROLE
Founder of SNECLUB
TOOLS
Sketch, Adobe Experience Design, Adobe Photoshop, Adobe Illustrator.
BUSINESS MODEL
VALUE PROPOSITION
Nowadays more and more people are crazy about sneakers, sneakers have become an integral part of fashion. Lots of companies are constantly releasing sneakers in a variety of colors and styles, which dazzles people. For most people It's almost impossible to buy sneakers at the original retail price. The online resale market is chaotic and full of fakes. The SNECLUB App can makes it easier for sneakers lovers to find sneakers they love but don't recognize. People no longer have to worry about not knowing how to identify fake shoes and skills of matching outfits. SNEAKER App service can really make sneakers lover more convenient and fun.
CUSTOMER SEGMENT
12+ sneakers lover
REVENUE STREAMS
Advertising, Product fee, Subscription fee, Affiliate marketing fee
COMPETITORS ANALYSIS
PERSONAS
USER JOURNEY & STORYBOARD
This storyboard is created by the persona of John Nicholson
INFORMATION ARCHITECTURE
WIREFRAMES
KEYFEATURES
AR Recognition: Find a nice sneakers on the online/street but don't know the sneakers information. Use AR scan to get information(Brand/Color/Where can buy) immediately.
1
2
AR Try-on: You can check fitting effect before place the order. Users no longer have to worry about don't know how the sneakers look like in the real life.
AR Authentication: Use AR Scan sneaker's details (or Take/Upload photos). Users can authentic their sneakers anytime, anywhere.
3
4
Discover---Matching Outfits: Users can follow some fashion bloggers/check the on trending outfits pictures from the hot page to learn some skills of matching outfits with their sneakers.
Discover---Blogs: Users can read these articles and pictures to learn more about sneakers cultural/outfits/fashion styles...
5
6
Discover---Group Chat: Users can join their favorite brand/ specific sneaker's group chat to communicate with those sneaker lovers. People can exchange their experience/story/outfits /new sneakers...
UX TESTING
Goal
To confirm all the users can understand the concept of the system. Get participants‘ comments and feedback on each feature. I Also want to know their needs and suggestions to continue to improve and upgrade the system.
Results
I invited five sneakers lovers to interview and test this App. First, I introduced the concept of the App to them, and explained each key feature. Then I asked them to experiment with the prototype of the wireframes, each of users was using this app more than 20 minutes and go through every steps of the system. I ask them if each feature make sense and what they thought or suggested. After testing, the five participants were satisfied with the overall performance of the system. They all think AR and Discover features are really cool and unique. But some people think the home page is not that necessary, someone suggests that some page can be simplified.
Overall Concept
90%
of participants understood the overall concept of the App and they thought it has its unique value.
95%
of participates love the AR Recognition, AR Try-on and AR Authentication.
31%
of participants want to know the information of sellers on the details page.
42%
of participates don't want to see the AR Camera first when they open the App.
The Good
Overall, experiencers think the App is very convenient to use. AR Recognition allows users to quickly understand information when they see some sneakers they like but do not know. AR Try-on allows users to know whether the effect on their feet is suitable for their own style before buying sneakers. AR Authentication allows users no longer to worry about not knowing how to identify sneakers. If you buy fake shoes, you can have this certificate to ask the seller to return them. The Discover feature makes it easier for people to learn and share tips on matching outfits with their sneakers.
90/100
92/100
97/100
The Bad
Some people think scanning other people's sneaker on the street is a little bit weird. some pages details can be simplified, the sequence of each feature can be changed.
Key Learnings
1. Add optional page about sneakers resources in select size page.
2. Simplified details in some pages.
3. Modify and reduce unnecessary functions.
Quotes
Paul " Compared to those existing sneaker Apps that only focus on buying and selling, this App focuses more on the thoughts and needs of sneaker lovers. If you launch this App I definitely will buy and use it. "
Ben " I think those discover features are totally designed for sneaker lovers like me. This feature is just like a big community, I can stay in it for a lifetime!
BRANDING
Direction 1
Direction 2
PROTOTYPE
USABILITY TESTING
Goal
To confirm all the users can understand the concept of the App. Get participants‘ comments and feedback on each feature's UI and Interaction. I Also want to know their needs and suggestions to continue to improve and upgrade the system.
Results
I invited some sneakers lovers to interview and test this App. First, I introduced the concept of the App to them, and explained each key feature. Then I asked them to experiment with the prototype of the wireframes, each of users was using this app more than 20 minutes and go through every steps of the system. I ask them if each feature make sense and what they thought or suggested. I also asked them to evaluate the UI and the interaction. After testing, these participants were satisfied with the overall performance of the system. They all think AR and Discover features are really cool and unique. But some people think the home page is not that necessary, someone suggests that some page can be simplified.
Overall Concept
90%
of participants understood the overall concept of the App and they thought it has its unique value.
95%
of participates love the AR Recognition, AR Try-on and AR Authentication.
98%
of participants like UI system and interaction
37%
of participates don't want to see the AR Camera first when they open the App.
The Good
Overall, experiencers think the App is very convenient to use and it's very nice to user. AR Recognition allows users to quickly understand information when they see some sneakers they like but do not know. AR Try-on allows users to know whether the effect on their feet is suitable for their own style before buying sneakers. AR Authentication allows users no longer to worry about not knowing how to identify sneakers. If you buy fake shoes, you can have this certificate to ask the seller to return them. The Discover feature makes it easier for people to learn and share tips on matching outfits with their sneakers. The UI system and the interaction are very clean and reasonable.
The Bad
The tutorial should be shown when users first use the AR camera. Some people think landing pages should have more gender options. Some pages details can be simplified, the sequence of each feature can be changed.
Quote
John " AR cameras are definitely unique, very high tech. I've never seen this before, especially AR Authentication. It really makes it easy for users to authenticate their sneakers anytime, anywhere. "
Ben " Dude you definitely need to keep the discover feature! I think those features are totally designed for sneaker lovers like me. This feature is just like a big community, I can stay in it for a lifetime! That's why your APP can stands out from other similar Apps"
Eric & Paul " Compared to those existing sneaker Apps that only focus on buying and selling, this App focuses more on the thoughts and needs of sneaker lovers. If you launch this App I definitely will buy and use it. "